• All Eyes on Carbon Vol.4 December 2022

    All Eyes on Carbon Vol.4 December 2022

    In the second half of 2022, a series of plans under China’s “1+N” policy roadmap for decarbonization were published. These include a plan calling for science and technology breakthroughs to support decarbonization and sectoral plans to reduce carbon emissions from the building materials, non-ferrous metals, IT, and energy sectors, respectively.

  • Corp. ESG Communication: PR Storytelling

    Corp. ESG Communication: PR Storytelling

    摘要:当今世界正面临着气候危机、环境污染、经济增长放缓等诸多严峻挑战,企业如何履行自身责任,提高治理水平,实现可持续发展已成国内外热议话题。对此,ESG(环境,社会和治理)因其能够系统地对企业可持续发展及对环境和社会产生的积极影响进行量化评价,而受到广泛关注。那么,厘清ESG的概念和内涵,总结ESG传播对策将对企业公关活动提供有价值的参考。

  • Safety First for Reputation in the “VUCA” Era

    Safety First for Reputation in the “VUCA” Era

    本土精品战略传播咨询公司智云图发布《从追求增长到安全第一:VUCA时代企业品牌传播的攻守之道》报告,揭晓了关于当下商业及媒体环境、企业品牌传播趋势及危机能力建设的发现洞察。报告同时为跨国公司在当下复杂环境中,如何因情施策地强化企业危机管理体系;如何精准把握风险点,打造攻防一体的危机盾牌,为品牌传播保驾护航;以及经济逆风下,如何抓住诸如进博会等机遇,讲好品牌故事提供了切实建议。欲了解报告详细信息,请

  • Uyghur Forced Labor Prevention Act

    Uyghur Forced Labor Prevention Act

    Summary:The Uyghur Forced Labor Prevention Act (UFLPA), which came into force on June 1, strengthens current US prohibitions by introducing a “rebuttable assumption” that any goods mined, produced, or manufactured in Xinjiang were produced with forced labor and so are prohibited - unless the importer can provide clear evidence otherwise, which is challenging in practice.

  • Focus dialogue: public relations help consumption usher

    Focus dialogue: public relations help consumption usher

    消费环境与公关行业的关系密不可分,如今消费回暖,公关行业在此机遇中应发挥什么作用?公关行业应该如何适应即将到来的改变?

  • All Eyes on Carbon Vol.3 December 2021

    All Eyes on Carbon Vol.3 December 2021

    Summary: In Q4, the State Council released a top level decarbonization policy framework and action plan, setting targets and directions for industries and localities to carry out decarbonization work.

  • Strategic Communication in the Cloud Era

    Strategic Communication in the Cloud Era

    国际局势紧张,疫情反复,企业面临着越来越多“云办公”的时刻。在这一背景下,公关公司应该如何帮助企业发展、建设品牌?近日北京智云图咨询有限公司总经理姜晓峰先生受《国际公关》杂志邀请,结合公司服务的客户案例,探讨了在不确定的大环境下,企业如何重塑品牌形象。原文刊登于《国际公关》4月刊封面文章,主题为“云时代,企业和公关如何走出困境”。在新冠疫情的大背景下,不确定性成为新常态,企业被迫调整营销计划

  • All Eyes on Carbon Vol.2 October 2021

    All Eyes on Carbon Vol.2 October 2021

    在中国的双碳目标背景下,为了更好地追踪中国脱碳政策的发展脉络,智云图推出All Eye on Carbon 简报,汇总每个季度内发布的脱碳政策。今年第三季度的脱碳努力包含中央成立碳排放统计核算、能源局建立可再生能源建设项目按月调度机制,以及工信部发布超过200个碳达峰相关行业标准。同时,受国家发改委发布的2021年上半年能耗双控未达成目标警告的影响,约有一半省份采取拉闸限电等严厉措施削减能源消费,

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