Xueqin Chang has 6 years of experience in copywriting and 4 years of experience in new media operation in the health industry. She has rich experience and unique insights on how to use content operation to achieve traffic growth, brand communication and marketing transformation in the healthcare industry. In her former company, she worked with her team to achieve explosive growth of fans on WeChat and Zhihu platforms, and produced many 10W+ content, and supported 1/3 of the company's user growth through new media advertising.