NAIROBI, KENYA – [Oct.28, 2025] – China Advocate, a specialized China-focused public affairs and strategic communications firm, announced its Founder Shawn Jiang participated in the 2025 PRGN Global Conference in Nairobi, Kenya—contributing as a key panelist in the session “The Impact and Implications of Trade Tensions & Tariffs on Brands”. The conference, hosted by the Public Relations Global Network (PRGN), united 150+ communications leaders from 40+ markets to address cross-border trust-building, with Jiang’s insights highlighting China Advocate’s dual expertise in supporting international firms in China and Chinese enterprises expanding globally—bolstered by its 2024 membership in PRGN’s Global Expert Panel on African Tourism and strategic partnerships across the network.

 PRGN: A Global Network of Local Expertise

The Public Relations Global Network (PRGN) stands as one of the world’s leading coalitions of independent communications firms, uniting 50+ top-tier agencies across 40+ countries—from Kenya to China, the U.S. to the EU. For over three decades, PRGN has delivered seamless global solutions by leveraging each member’s deep local expertise: navigating Kenya’s regulatory landscape, decoding EU policy shifts, or untangling China’s market dynamics, the network ensures clients receive culturally attuned, results-driven strategies. The 2025 Nairobi conference, themed “Building Trust Across Borders in a Fragmented World,” underscored PRGN’s strength in bridging geopolitical divides—bringing together multinational brands, industry associations, and agency leaders to solve pressing cross-market challenges.

 The panel was moderated by Natacha Clarac (PRGN President, Athenora Consulting, EMEA) and featured two other distinguished cross-regional experts Maxwell Okello (CEO, AMCHAM Kenya) and Jaime Gardner (Novitas Communications, U.S.).

 During the discussion, panelists explored regional variations in trade tension impacts, tariff mitigation strategies, and brand resilience tactics. Jiang shared data-backed perspectives on trade tensions’ impact on APAC and China markets—drawing from China Advocate’s on-the-ground experience, including

· U.S. Enterprises in China: Jiang noted a "segmented reputation landscape," where high-end manufacturing (e.g., medical devices) and professional services maintain strong trust, while tech/semiconductor firms face policy uncertainties. Citing AmCham Shanghai research, he highlighted that the majority of U.S. enterprises prioritize China operations—fueled by China’s 5.2% Q1-3 2025 GDP growth and its role as a supply chain hub. "Success for international firms in China means aligning with ‘Dual Circulation’ and demonstrating policy adaptability—from complying with the Anti-Foreign Sanctions Law to supporting local priorities like rural revitalization," Jiang explained.

· Chinese Enterprises Going Global: For Chinese firms expanding into APAC and Africa, Jiang emphasized "de-labeled messaging" to avoid geopolitical associations—such as highlighting local employment or infrastructure co-construction. "Global expansion isn’t just about products—it’s about local value," he added, referencing China Advocate’s experience in helping clients navigate regional barriers.

· Communicators as "Policy Decoders": Jiang stressed that in politicized trade environments, communicators must evolve beyond messaging to interpret complex policies.

 China Advocate’s PRGN Footprint: From African Tourism to Trade Bridges

Beyond the 2025 conference panel, Jiang’s participation builds on China Advocate’s longstanding PRGN engagement—including its 2024 induction into PRGN’s Global Expert Panel on African Tourism, launched with Nairobi-based PRGN member The Newmark Group. For Chinese enterprises targeting Kenya and broader African markets, this membership—paired with Newmark’s on-the-ground East African network—delivers end-to-end support: from market research and localization to stakeholder engagement aligned with regional development goals.

 China Advocate delivers targeted value for global clients:

· Inbound to China: Guiding international firms through market entry, policy insights, local connections, media relations and reputation management;

· Outbound from China: Empowering expansion into Africa and other markets via PRGN’s global network.

Its track record includes supporting Fortune 500 firms in China and Chinese manufacturers in overseas market entry—aligning with PRGN’s mission of “local insight, global impact.”

 "PRGN’s Nairobi conference—and our partnership with NewMark—reinforces that global success depends on local roots,” said Jiang. “Whether a Middle East company seeking to invest in China or a Chinese firm partnering in Kenya, you need partners who speak both markets’ languages. China Advocate combines deep China expertise with PRGN’s global reach to turn geopolitical challenges into business opportunities.”