·Flagship corporate activity
As a B2C company in an emerging industry, we need to put in a large number of advertisements for user education. Marketing efficiency is critical. The China Advocate team worked with us to identify suitable self-media accounts for promotion through analyzing their user profile and operation data. They carefully planned series of quality topics to reached users of trending social media channels such as Zhihu, Xiaohongshu, and Tik Tok for sales growth promotion. With the help of China Advocate, we established a set of standards for content development and dissemination, and improved the arrival rate and conversion rate through continuous iteration. Within a year, our cost for new client acquisition dropped by 70%.
Established ten years ago, we have grown into a leading interactive entertainment company in Asia. As the company moves towards the 2 billion revenue mark, we need professional help to build up an internal branding team, to oversee the company’s global media relations, public relations and brand reputation. China Advocate exceeds our expectations, assisting us achieve several milestones in brand positioning, communication matrix, media relations, crisis management, spokesperson training and flagship corporate event. To us, China Advocate is more than a public relations agency. They understand the pains of a high-growth enterprise, accompany us through tough situations, and sincerely help us cultivate and develop our own capabilities to be excel in branding.
We are the world’s leading fine chemical company. China Advocate has a unique positioning in integrating public relations and public affairs. Their research capability is strong. They are familiar with and understand the local business ecology, which make their suggestions very practical with profound insight. The Chinese government has a great influence on the business operation. We need to provide solid and high-profile reports to the management of China and the headquarter. The China Advocate team provides us with crisis management training, government relations training, policy and industry dynamic analysis, etc. Their continuous and high-quality services greatly impressed our global executives.
As a time-honored brand in China, we neglected the construction of our digital brands in the past. When crisis occurred, we appeared to be very passive online. China Advocate helped us to establish crisis communication strategies, put forward appropriate suggestions, and took various means to actively intervene and guide public opinion to reduce misunderstanding of and negative impact upon our brand. The China Advocate team demonstrated great flexibility, professionalism and ability to think strategically. Presently, the two teams are fully cooperating in branding and marketing including government relations, digital marketing, media relations and other areas, to renew our brand with vitality!
As a traditional B2B company, we also need to adapt to the rapid development of the Internet and actively communicate with external stakeholders. The China Advocate team helped us identify and determine our brand positioning and communication strategy in China. Based on the strategy, they helped us build the company’s WeChat and Weibo accounts with creative operating ideas. Data analysis, content marketing and other latest marketing technologies have been applied to our traditional exhibition events, not only improved our leads generation but also enhanced our image as an evolving industry leader.
Established in 2017, China Advocate is a creative company specializing in brand management and strategic marketing consulting.
We are committed to building a strategic brand management framework with high-growth clients through the combination of human wisdom and hard technology, creating integrated marketing communication scheme and differentiated content, highlighting customer’s unique characteristics.
With extensive practical experience, cross-border creative thinking and top media resources, we strive to assist our clients to better realize their commercial and social values through establishing and consolidating their brand reputation.